The Ultimate Landlord’s Guide to Marketing Office Space Online

It’s never been easier - or more competitive - to market office space. With tenants searching, touring, and shortlisting online long before they set foot in a building, the digital first impression is everything. For landlords, it’s not just about having a listing on a portal; it’s about building a digital marketing machine that attracts, engages, and converts the right tenants, fast.

Whether you’re overseeing a single building or a multi-city portfolio, here’s how to stand out, fill vacancies, and future-proof your marketing in a digital world.

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1. Start With Irresistible Visuals

Forget grainy photos and generic stock images. Today’s tenants expect clarity and quality.

Tips:

• Invest in professional photography and drone shots (show the building’s exterior, lobby, and neighborhood).
• Include 3D walkthroughs or video tours - these drive up engagement and let prospects “walk” the space on their own schedule.
• Showcase floor plan options, not just one static layout. Let prospects see how a space can flex to their needs.

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2. Make Floor Plans Interactive, Not Static

Static PDFs are the bare minimum. The new standard? Interactive, digital layouts that let tenants envision and customize the space.

Why it matters:

• Tenants want to experiment - can they fit their team? What about collaboration zones or quiet pods?
• Platforms like laiout let you show multiple configurations in real time, instantly answering the “what if” questions that usually delay deals.

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3. Optimize Listings for Search (and Humans)

Most office searches start on Google or a marketplace.

How to win:

• Use clear, keyword-rich titles (“Flexible, hybrid-ready office in Oslo, 300–1200 m²”).
• Write compelling descriptions that highlight unique amenities, transport links, and neighborhood vibe.
• Don’t just list features - sell the experience of working in the building.

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4. Build a Seamless Digital Funnel

Think like a tenant: they want instant answers, easy ways to reach you, and next steps that are just a click away.

Checklist:

• Ensure every listing has clear CTAs (“Book a virtual tour,” “Download brochure,” “Try interactive floor plan”).
• Enable instant chat, WhatsApp, or chatbots for questions - fast replies win deals.
• Offer downloadable marketing packs: brochures, fit-out specs, neighborhood guides.

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5. Embrace Video and Social Proof

Tenants trust people, not just property specs.

Boost credibility by:

• Adding short video testimonials from happy tenants or virtual “meet the manager” tours.
• Sharing project stories or before-and-after transformations.
• Encouraging current tenants to leave reviews or ratings on Google and property portals.

6. Track, Learn, and Optimize

Digital marketing is never “set and forget.”

Stay ahead by:

• Using analytics to see which listings, layouts, or videos get the most clicks and inquiries.
• A/B testing your headlines, photos, and CTAs.
• Updating listings regularly to reflect availability, new amenities, or recent refurbishments.

7. Collaborate With Brokers - Digitally

Give your broker partners the same digital tools you use - interactive layouts, marketing packs, and data.

Why?

• It ensures your property is marketed consistently and compellingly across all channels.
• Makes it easy for brokers to engage tenants with up-to-date visuals and flexible options.

The laiout Advantage

Modern landlords don’t just list - they showcase. With laiout, you can present spaces using interactive layouts, generate instant marketing visuals, and collaborate digitally with tenants and brokers. It’s a single platform for faster leasing, better engagement, and stronger results.

Don’t Just List. Lead.

The best landlords don’t wait for tenants to find them - they build digital experiences that tenants want to be part of. From first click to signed lease, make every step easy, interactive, and impressive.

Ready to upgrade your office marketing for a digital-first world?

Try laiout’s interactive layouts and see how a smarter approach fills vacancies, faster.

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