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Will technology make brokers less relevant? Will leasing become impersonal?
There’s a reason more CRE pros are making the switch to digital, interactive layout tools. The old way isn’t just slow - it’s expensive, in ways that often go unnoticed.
As we move through 2025, understanding what drives tenant decisions isn’t just nice to know - it’s mission-critical for landlords, brokers, and anyone marketing office space.
For landlords, it’s not just about having a listing on a portal; it’s about building a digital marketing machine that attracts, engages, and converts the right tenants, fast.
For years, landlords and brokers relied on glossy brochures and well-designed PDFs to showcase available office spaces. But in 2025, is that still what tenants want?
Tech tenants are now among the fastest-growing, highest-value occupiers in office markets worldwide. But what they expect from a workspace looks very different from the traditional playbook.
Let’s step into the shoes of Alex, a broker at a leading commercial agency, and see how tech, trust, and time savings are rewriting the broker playbook.
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